Tag: metrics

Facebook launches ‘Dynamic Creative’

By Anna Boucaut Facebook has just made it even easier to ensure your ads are getting the most bang for their buck! Following the launch of their new updated Adverts Manager (which is now merged with Power Editor), Facebook have…

IAB Australia releases digital marketing glossaries

By Gemma Browne Australia’s Interactive Advertising Bureau (IAB) has developed a video, audio and mobile glossary of digital marketing terms to give marketers common ground to discuss metrics. These glossaries contribute to the bureau’s mission to ‘help simplify and inspire…