Tag: roi

Build your database with Facebook lead ads

By Rosie Thompson Looking for ways to build up your database? Well now you can do it easily through Facebook! New Facebook lead ads make the process of collecting email addresses significantly easier and cheaper for your business. Using a…

Don’t let things get shady!

  By Anna Boucaut Community management is a key component of any successful social media strategy execution. At Social Media Servants, ensuring every message, comment and share doesn’t go unnoticed is not something we take lightly – and it is for…

Why proving ROI is a MUST

  In line with past years, digital marketing budgets continue to grow in 2016 and make up a key component of any business budget. But before you throw your money around, be sure that with an increase in budget, comes…

Targeting: On Point

By Sophie Nettlefold So, what is Retargeting? When we talk about your business KPIs and social strategy, social conversions and website traffic, you’ll often hear the word ‘Retargeting’  thrown around: Retargeting is a paid advertising strategy that involves putting your ads…

Using Social Media to Nurture Conversions

By Rosie Thompson When it comes to digital campaigns, brands typically lead with strong direct sales messaging like “buy now”. At Social Media Servants we don’t necessarily believe that this traditional direct-response approach is the most effective way to get…

Social media is changing the way we shop

Facebook is currently testing a new shopping function that will turn your Facebook Page into a mini shop-front… and we’re really excited about it! Rumour has it, there will be a new ‘shopping’ section on Facebook Business Pages where companies…

Direct-response advertising and your business

  Instagram has improved their advertising systems by including direct-response advertising, streamlined ad buying and improved targeting using Facebook data to target the ads that users see. In short, this means that all of the wonderful ways that a Facebook…

Social media: every minute of the day

  Every minute of the day showcases how the ‘internet population’ uses and interacts with social media. A few highlighted statistics: Facebook users like 4,166,667 posts (every minute of the day) YouTube users upload 300 house of video (every minute…

Social Media and Customer Care

When most businesses look at social media, they only think about it from the business point of view. But put yourself in the position of customer – which we all are at some point. What makes you want to buy…