Tag: social advertising

Digital Interaction with a Feminine Touch

  A recent survey of 11,000 females aged 18+, found some interesting results in relation to how women shop and interact with brands online. Among the findings, Influenster discovered that: 94% of women engage actively with brands online 31% of women…

Promote your products with Facebook Dynamic Ads

By Phoebe Bullen  The way people discover, browse and purchase products is an ever-evolving process, and it’s the responsibility of advertisers to adapt and stay relevant. To achieve success in your online marketing campaign you need to produce high-quality, relevant…

Facebook advertising: add some digital to your bricks and mortar

By Anna Boucaut Overnight Facebook has announced a game-changing solution for businesses that face the number one challenge of digital media, providing ROI. They’re connecting the space between in-store and mobile with development to their Local Awareness adverts. The local…

Media Centric Storytelling for Conversions

  By Sophie Nettlefold  The dynamic and immersive Facebook canvas is a full screen experience with single and carousel images, video, text, and call-to-action sequences in a native mobile advertising experience. This allows brands to show off their best angles on…

Facebook Analytics for Apps

By Phoebe Bullen Facebook Analytics for Apps is a powerful solution to understanding the people who use your iOS and android apps, optimising their user experience and reaching them with targeted campaigns. The free tool is the only solution that…

Omni, meenee, mini, mo.

By Sophie Nettlefold You can have it all, with omnichannel marketing. Omnichannel marketing refers to one campagin that runs across multiple platforms at once. Ultimately, marketers are seeing omnichannel marketing as the way of the future, and social has become…

‘Chat bot’ Revolutionises Property Searching Online

By Phoebe Bullen The first Facebook Messenger bot has hit Australian shores with property giant Domain allowing users to drop a location pin into Messenger to find houses for sale in that area. The bot is accessed by simply typing…

Instagram is getting ready for business

By Gemma Browne  In their latest step to become more desirable to businesses, Instagram has started testing business profiles, their answer to Facebook pages. Instagram spokesperson told TechCrunch, “We are testing new business tools coming to Instagram in a few…

Won’t somebody please think of the males!

By Elana Harari Think you’re on a winner just because your target audience is female? Think again. New research from Nielsen shows that “Millennial men show a preference for regular digital retail habits to assist research and purchase of goods…