Tag: social advertising

How Facebook’s News Feed Works

  By Phoebe Bullen Facebook recently hosted its annual F8 developer conference and announced a range of new tools and updates. There was one session that looked at a crucial element of the Facebook infrastructure, which is particularly relevant for…

How to Win Friends and Influence People

By Sophie Nettlefold By now you would have heard of ‘influencer marketing’ as the next big thing (that is already here!) and brands are enjoying the fact that fellow consumers are qualifying purchasing decisions. These consumers are looking to their…

Facebook Announces New Partners for Advert Metrics

By Phoebe Bullen With brands spending more and more of their ad budgets in the digital sphere, Facebook has come under some scrutiny by advertising industry leaders who are reluctant to pay for video views that users might be merely…

Targeting: On Point

By Sophie Nettlefold So, what is Retargeting? When we talk about your business KPIs and social strategy, social conversions and website traffic, you’ll often hear the word ‘Retargeting’  thrown around: Retargeting is a paid advertising strategy that involves putting your ads…

Your Snapchat game is about to get A LOT better

By Anna Boucaut Welcome Snapchat Chat 2.0, we are very excited to have you! Last week Snapchat released its latest software update and we couldn’t be more excited. The app has officially taken on the messaging app leaders, Facebook and Whatsapp,…

Facebook Video Metrics Update

By Rosie Thompson In line with Facebooks continued focus of taking on video giant YouTube, they have recently redesigned Page’s video metric. This update enables Page owners to get a better understanding of when their audiences are watching their videos…

Viva La Video

By Sophie Nettelfold According to Facebook, video is the king of content with total daily users consuming over of 100 million hours of video content each day. This, of course, comes with monetisation opportunities for businesses and brands sharing video…

The Power of the People

By Sophie Nettlefold We see more and more contests and promotions launched daily on Facebook and across social platforms. Individuals and commercial brands are using the power of the public vote and contest to increase their own likes, engagement and…

Making change through customised analysis

By Anna Boucaut It is no secret that Dove continues to lead their industry in promoted positive language when it comes to body image and associated discussions. Since joining forces with Twitter, Dove has taken this one step further and…

Advertising on Pinterest

By Rosie Thompson Pinterest has recently opened up its advertising to every small and medium sized advertisers in the USA. After 18 months of beta testing, Pinterest has launched their self-serve advertising platform, allowing brands to buy Promoted Pins and…