Tag: social advertising

Facebook to roll out Instant Articles this April

By Sophie Nettlefold Facebook will continue to dominate the Internet with their recent statement announcing that Instant Articles will be rolling out this April. The social media powerhouse announced that it will be opening up Instant Articles to all publishers…

Updated Features for Video Ads

By Gemma Browne Last week, Facebook announced their latest updates to the platform’s video ads – and we’re excited! According to Facebook, people watch over 100 million hours of video on Facebook per day. Along with consumers’ growing control over…

The rise of the animated GIF

  By Phoebe Bullen It’s common knowledge that GIFs beat JPEG images in a heartbeat these days. Unless you’ve been avoiding the Internet (which is highly unlikely!), you’re bound to have seen them: the seconds-long, looping video clips that people…

Direct-response advertising and your business

  Instagram has improved their advertising systems by including direct-response advertising, streamlined ad buying and improved targeting using Facebook data to target the ads that users see. In short, this means that all of the wonderful ways that a Facebook…