Tag: social media content

Apple joins Instagram!

By Anna Boucaut Earlier this month, Apple launched its first Instagram account with a bang, using the already successful #ShotoniPhone campaign hashtag as a base for its content strategy. This gave Apple the perfect opportunity to incite community involvement, gain traction…

Checklist for Facebook creative content

Considerations must be made for short form creativity, in order to match the behaviours of consumers when determining which assets to make. The most popular videos people consume on their devices are short, for on-the-go viewing, and ‘lean forward’, which…

The importance of content creation in social media

Social media can be a cutthroat industry, there’s no doubt about it. In such a competitive space that’s constantly evolving, it’s critical for businesses to seriously consider how important posting captivating content is in your social media strategy. What exactly…

The importance of curating your content

An integral part of excellent content marketing, content curation can be described as the art of selecting, finding, and sharing only the most relevant and finest content that is associated to a specific topic or theme. It is not recommended…