Tag: social media marketing

Facebook launches ‘Dynamic Creative’

By Anna Boucaut Facebook has just made it even easier to ensure your ads are getting the most bang for their buck! Following the launch of their new updated Adverts Manager (which is now merged with Power Editor), Facebook have…

Facebook launches Marketplace

By Rosie Thompson Are you one of the 450+ million people visiting ‘buy & sell’ Facebook groups each month? Well, do we have news for you! Facebook have officially launched Marketplace; a convenient (and brilliant!) destination to discover, buy and sell items…

How to Amplify Your Next Event

  By Rosie Thompson Almost every event these days uses social media to generate buzz in the lead-up, during, and post event. It is very common for events we attend to have a hashtag attached to it; from sporting events…

Introducing Instagram Stories

  By Phoebe Bullen Are you concerned about overposting on Instagram? Worried your post doesn’t quite with the overall feel of your newsfeed? Well, Instagram have a solution so that you can sleep easy… Introducing Instagram Stories. In a bold…

Proving ROI on Instagram? Maybe it is possible!

  By Anna Boucaut Even with the dreaded algorithm update and opening its API, Instagram continues to restrict active links in photo captions. This move makes it nearly impossible for retailers to share a direct link to ‘shop product’ with their…

How to beat Facebook’s newsfeed algorithm

  By Rosie Thompson  Recently, Facebook changed up its newsfeed algorithm once again. In case you missed it, they announced that they would heavily prioritise posts shared by Facebook friends, rather than those posted by Pages. This change is great…

The ROI of Storytelling

By Rosie Thompson We all know the saying “content is king”, but can content and storytelling actually help your company get sales? Absolutely. Let us start by telling you a story about a Missouri Shotglass. Rob Walker and Joshua Glenn…

How to make Millions with Millennials

By Sophie Nettlefold By 2020 Millennials will boast more than $1.4 trillion in spending power. At Servants, we are always searching for new ideas around how to connect with these avid and tech-savvy digital users; they are a trend spotting…

The Future of Retargeting

  By Rosie Thompson If you think the way advertisers follow you around the internet is a little Big Brother – you just wait, retargeting is only getting started. Have you noticed that when you browse a product online, suddenly…