Tag: social media

Can Targeted Ads Influence How You View Yourself?

Can a targeted ad change how you think about yourself? Online tracking technology allows marketers to deliver ads that are specifically targeted to individuals based upon on their search history. This type of personalised advertising is highly effective and receives…

You can now join your friend’s Instagram live videos!

Instagram have announced that users can now ask to join their friend’s live videos! If you’re watching a friend’s live story and want to join in, simply tap the “request” button in the comments section, and if the host agrees,…

Is Instagram About To Disrupt & Destroy?

  By Sophie Nettlefold Instagram is currently testing a new ‘four-across’ grid format. Microphone drop. We’ve just picked our Social Media Strategists up off the floor and it’s cool: this is only a test for now. Thankfully, many of the…

Facebook launches ‘Dynamic Creative’

By Anna Boucaut Facebook has just made it even easier to ensure your ads are getting the most bang for their buck! Following the launch of their new updated Adverts Manager (which is now merged with Power Editor), Facebook have…

Twitter turns to agencies to encourage brand advocacy

Twitter will reward the best in the #TweetToTheTop programme with a trip to Cannes 2018. By Gemma Browne In an attempt to grow its partnerships with media and advertising agencies, Twitter has launched the #TweetToTheTop campaign, encouraging young talent from…

Converse take to Twitter with Public Access campaign

By Anna Boucaut Converse are using Twitter as a platform to engage Gen Z and launch a larger brand refresh. In the series #ConversePublicAccess, Converse will ask young celebrities to host short, sharp interviews with people of their choice. When…

Vice x Airbnb

By Georgina Clement Through a digitally driven campaign, Airbnb has partnered with Vice Media to offer a series of curated and eccentric travel packages. Airbnb has housed the competition on their website, complemented by Vice articles and YouTube videos showcasing…

How Social Media has Changed E-Commerce #AsSeenOnMe

By Alex Trumble How good is the internet! By the time you finish reading this blog post, I could have gone online, sourced some inspiration from my Instagram feed, picked a saucy outfit from an online retailer for date night…