Tag: social media

Death to the generic response!

By Alexandra Burgos David Jones recently released their latest beauty magazine, promoting all the latest trends by showcasing the brands available in their beauty department. Sudanese-Australian model Adut Akech graced the cover of the magazine, which angered one customer. The…

Apple joins Instagram!

By Anna Boucaut Earlier this month, Apple launched its first Instagram account with a bang, using the¬†already successful #ShotoniPhone campaign hashtag as a base for its content strategy. This gave Apple the perfect opportunity to incite community involvement, gain traction…

Arnott’s campaign: Forever Now reimagined

By Gemma Browne In its most recent campaign, Arnott’s launched its new brand purpose, to ‘promote real connections’. Two Australian musicians, Dan Sultana and Isabella Manfredi, collaborated to reimagine the song Forever Now in a way that celebrates the little…

An Opera of Emojis ūüé≠

By Anna Boucaut This July, Twitter and London’s Royal Opera House leveraged World Emoji Day in a creative new way – sharing the story of an entire opera through new tweets every 30 minutes using only emojis. Twitter users competed…

Checklist for Facebook creative content

Considerations must be made for short form creativity, in order to match the behaviours of consumers when determining which assets to make. The most popular videos people consume on their devices are short, for on-the-go viewing, and ‘lean forward’, which…

Instant Articles offer more to businesses

By Sophie Nettlefold Facebook has introduced several updates to its Instant Articles feature, including Call to Action (CTA) buttons for email sign-ups and Page Likes to encourage reader loyalty, and new testing for a Free Trial and Mobile App Install…

Red Wing Epic Stories

By Alexandra Burgos In a unique marketing campaign that is both emotional and authentic, Red Wing Shoes is¬†inviting customers to¬†submit¬†the ‚Äúepic stories‚ÄĚ behind their boots via a dedicated page on its website. The brand’s marketing team will ‘select the most…

Sparkke Change: booze with a social conscience

By Alexandra Burgos ‘The Sparkke Change beverage company is booze with a social conscience – the refreshing taste of a better future.’ Powered by a group of young women in Adelaide, Sparkke is a progressive social enterprise that is raising…