Tag: social media

‘Chat bot’ Revolutionises Property Searching Online

By Phoebe Bullen The first Facebook Messenger bot has hit Australian shores with property giant Domain allowing users to drop a location pin into Messenger to find houses for sale in that area. The bot is accessed by simply typing…

Instagram is getting ready for business

By Gemma Browne  In their latest step to become more desirable to businesses, Instagram has started testing business profiles, their answer to Facebook pages. Instagram spokesperson told TechCrunch, “We are testing new business tools coming to Instagram in a few…

Won’t somebody please think of the males!

By Elana Harari Think you’re on a winner just because your target audience is female? Think again. New research from Nielsen shows that “Millennial men show a preference for regular digital retail habits to assist research and purchase of goods…

How Facebook’s News Feed Works

  By Phoebe Bullen Facebook recently hosted its annual F8 developer conference and announced a range of new tools and updates. There was one session that looked at a crucial element of the Facebook infrastructure, which is particularly relevant for…

The Importance of Creating Value Always!

By Anna Boucaut Value is not a new business concept, but its broad nature means that when it comes to social, businesses are forgetting its importance. Although difficult to measure, value can both be the economic value, or the intangible…

How to Win Friends and Influence People

By Sophie Nettlefold By now you would have heard of ‘influencer marketing’ as the next big thing (that is already here!) and brands are enjoying the fact that fellow consumers are qualifying purchasing decisions. These consumers are looking to their…

Facebook Announces New Partners for Advert Metrics

By Phoebe Bullen With brands spending more and more of their ad budgets in the digital sphere, Facebook has come under some scrutiny by advertising industry leaders who are reluctant to pay for video views that users might be merely…

Targeting: On Point

By Sophie Nettlefold So, what is Retargeting? When we talk about your business KPIs and social strategy, social conversions and website traffic, you’ll often hear the word ‘Retargeting’  thrown around: Retargeting is a paid advertising strategy that involves putting your ads…

Using Social Media to Nurture Conversions

By Rosie Thompson When it comes to digital campaigns, brands typically lead with strong direct sales messaging like “buy now”. At Social Media Servants we don’t necessarily believe that this traditional direct-response approach is the most effective way to get…

Facebook Video Metrics Update

By Rosie Thompson In line with Facebooks continued focus of taking on video giant YouTube, they have recently redesigned Page’s video metric. This update enables Page owners to get a better understanding of when their audiences are watching their videos…