Tag: social

Is musical.ly the next big social contender?

  By Rosie Thompson  musical.ly is sweeping the tween nation, and has proved to be a powerful social platform that will sit with the likes of Snapchat and Instagram. So if you thought this was just a fad, it might…

Proving ROI on Instagram? Maybe it is possible!

  By Anna Boucaut Even with the dreaded algorithm update and opening its API, Instagram continues to restrict active links in photo captions. This move makes it nearly impossible for retailers to share a direct link to ‘shop product’ with their…

Build your database with Facebook lead ads

By Rosie Thompson Looking for ways to build up your database? Well now you can do it easily through Facebook! New Facebook lead ads make the process of collecting email addresses significantly easier and cheaper for your business. Using a…

Facebook Analytics for Apps

By Phoebe Bullen Facebook Analytics for Apps is a powerful solution to understanding the people who use your iOS and android apps, optimising their user experience and reaching them with targeted campaigns. The free tool is the only solution that…

Omni, meenee, mini, mo.

By Sophie Nettlefold You can have it all, with omnichannel marketing. Omnichannel marketing refers to one campagin that runs across multiple platforms at once. Ultimately, marketers are seeing omnichannel marketing as the way of the future, and social has become…

Widening the net with Dynamic Ads

By Sophie Nettlefold Facebook has rolled out retargeted ads, or ‘D’ to Instagram. One of the fastest growing tactics across social advertising is through retargeting. That is focusing on serving relevant ads to an audience who have already interacted with your brand,…

‘Chat bot’ Revolutionises Property Searching Online

By Phoebe Bullen The first Facebook Messenger bot has hit Australian shores with property giant Domain allowing users to drop a location pin into Messenger to find houses for sale in that area. The bot is accessed by simply typing…

Instagram is getting ready for business

By Gemma Browne  In their latest step to become more desirable to businesses, Instagram has started testing business profiles, their answer to Facebook pages. Instagram spokesperson told TechCrunch, “We are testing new business tools coming to Instagram in a few…

How Facebook’s News Feed Works

  By Phoebe Bullen Facebook recently hosted its annual F8 developer conference and announced a range of new tools and updates. There was one session that looked at a crucial element of the Facebook infrastructure, which is particularly relevant for…

Facebook Announces New Partners for Advert Metrics

By Phoebe Bullen With brands spending more and more of their ad budgets in the digital sphere, Facebook has come under some scrutiny by advertising industry leaders who are reluctant to pay for video views that users might be merely…