Tag: video content

Say hello to Facebook Watch!

Facebook Watch is the newest addition to the social media platform’s slew of features. Each show on the platform is made up of episodes — live or recorded — and follows a theme or storyline. The platform is perfect for sharing…

Run, Hoka One One, Run!

By Peter Bain As women’s sporting leagues and clubs worldwide are gaining more traction, running company Hoka One One has released a powerful new campaign that explores how women use running to overcome tough obstacles and adversity. In the above…

Converse take to Twitter with Public Access campaign

By Anna Boucaut Converse are using Twitter as a platform to engage Gen Z and launch a larger brand refresh. In the series #ConversePublicAccess, Converse will ask young celebrities to host short, sharp interviews with people of their choice. When…

Pinterest Enters the Video Advertising Game

Pinterest is introducing video advertisements targeted for search results and feeds. This makes sense, given video will be key to increasing Pinterest’s revenue in 2017. Having linked with Moat and Nielsen to give marketers accurate data through third parties, Pinterest…

Checklist for Facebook creative content

Considerations must be made for short form creativity, in order to match the behaviours of consumers when determining which assets to make. The most popular videos people consume on their devices are short, for on-the-go viewing, and ‘lean forward’, which…

‘Grow Up’ Campaign Inspiration

By Sophie Nettlefold Mercedes-Benz launched its Grow Up campaign in early 2017, telling the stories of what it means to grow up in the new generation, such as: Grow up. Get a Job. Settle Down, and more. The instalments, targeted…

Better late than never

  By Sophie Nettlefold It’s not news that video is dominating social media as is evident with the rise of SnapChat’s 4 billion to 10 billion views per day in less than a year. Knowing this, it makes sense for LinkedIn…

Is musical.ly the next big social contender?

  By Rosie Thompson  musical.ly is sweeping the tween nation, and has proved to be a powerful social platform that will sit with the likes of Snapchat and Instagram. So if you thought this was just a fad, it might…

How to beat Facebook’s newsfeed algorithm

  By Rosie Thompson  Recently, Facebook changed up its newsfeed algorithm once again. In case you missed it, they announced that they would heavily prioritise posts shared by Facebook friends, rather than those posted by Pages. This change is great…