The Value of Video

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By Phoebe Bullen

Now here’s a stat for you… Facebook users watch more than 8 billion videos on the network every day – up from 1 billion in 2015!

As the consumption of video continues to grow, brands are turning to video content now more than ever. Whether it be Facebook, Twitter, Youtube, Snapchat or Instagram, it’s time to get creative and consider a video content strategy for your business.

Our friends over at Facebook have done the research to show you exactly how video delivers value for brands, including its impact across ad recall, brand awareness, and purchase consideration. Check out their findings here.

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