Twitter turns to agencies to encourage brand advocacy

Twitter will reward the best in the #TweetToTheTop programme with a trip to Cannes 2018.

By Gemma Browne

In an attempt to grow its partnerships with media and advertising agencies, Twitter has launched the #TweetToTheTop campaign, encouraging young talent from 11 Asia Pacific agencies to showcase their best work using the Twitter platform and solutions.

The top 25 entrants will compete to have their work entered into the Cannes Festival of Creativity in 2018, with one winner receiving a trip to Cannes to attend the event.

The initiative proves Twitter is looking for new and unique ways to encourage its biggest advocates (media and advertising agencies) to use its platform and sell in solutions to their clients.

To read more about the year-long programme, click here.

Leave a Reply

Your email address will not be published. Required fields are marked *