Did you know that Facebook is providing new ways to help advertisers get the most out of their campaigns?
Last year Facebook merged the power editor and ads manager and now are creating new elements to compare campaign performance. Three new options in ad manager will be rolled out in the next couple of months. These will include;
- Drag and drop metrics to help allow advertisers to understand how well the ad performed and will allow them to match the data against elements relevant to their aims.
- Ability to view and edit their campaign all in one place
- Lastly a ‘creative reporting’ feature will allow advertisers to determine the most effective elements in their ads.
These new features will have significant benefits to advertisers. The comparative aspect of the features will reveal what is working and what is not. Overall these new features should give a better insight into the performance of campaigns.
To learn more about these updates, feel free to contact us!