Utilising the #Hashtag

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It’s no secret the hashtag has come a long way since it’s humble beginnings as a symbol for ‘number’. With the growth in businesses employing Instagram as part of their social media strategies, understanding how to utilise hashtags on the platform is more important than ever.

Hashtags not only immediately grow the reach of your content, but it allows people who have a particular interest in a term related to your business (your target audience) to connect with you! According to Short Stack, along with your unique brand hashtags you should also be considering using some of the below hashtags in your daily posting on Instagram in 2016.

The best hashtags for marketing: 

#social

#branding

#socialmedia

#sales

#entrepreneur

#entrepreneurship

#marketing

#branding

#tech

#business

#contestalert

#sweepstakes

#giveaway

#discount

#travel

#deal

#smallbiz

#success

 

The most popular Instagram hashtags, according to Webstagram:

#love

#instagood

#tbt

#photooftheday

#cute

#me

#beautiful

#happy

#follow

#followme

#picoftheday

#fashion

#selfie

#tagforlikes

#summer

#girl

#friends

#fun

#instadaily

#like

#smile

#like4like

#igers

#instamood

#food

#instalike

#family

#nofilter

#repost

#amazing

#bestoftheday

#art

#likeforlike

#style

#life

#nature

#swag

#follow4follow

#sun

#instagram

#pretty

#vscocam

#tflers

#sky

#beach

#beauty

#lol

#fitness

#music

#followforfollow

#hair

#f4f

#party

#iphoneonly

#cool

#dog

#girls

#webstagram

#l4l

#photo

#sunset

#funny

#iphonesia

#night

#baby

#instasize

#tweegram

#my

#cat

#hot

#foodporn

#pink

#black

#vsco

#blue

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We’ve also been trialing a new app Grama , a free iOS app that helps you find Instagram hastags related to hashtags you already use. Simply type in your hashtag and the app will suggest a number of related hashtags you could also be using. Another great idea is searching through the influencers in your industry and checking out what key hashtags they are using on Instagram.

Have your say: Have you seen success using different hashtags?

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