A recent phenomenon has been sweeping the Australian social media scene. From Buzzfeed articles and communities, to comments, likes and shares in the tens-of-thousands, there is one industry that is showing how community building should be done.
The police. (Yes, the Police)
Queensland Police have had strong social-game for a while now with comments on slippery roads being linked to the tears of 1Direcion fans and posts about congested roads due to Nickelback playing being linked directly to a WANTED posted for crimes against music. Get your laugh here.
But now, NSW Police is joining the fun with the latest communication between the two branches around State of Origin.
You brand can learn numerous social lessons from the Police social media presence but the main thing to take away is the importance of begin ‘human’. Stereotypically, the police are serious and down-the-line, and to look at some of their posts this is still the case. But just like in real life, your social presence needs to know when to ‘let go’ and be more human than company.
This is not to say that you don’t have a brand voice or that you will suddenly post random and unplanned posts. Quite the opposite.
When something comes up that is ‘unplanned’ or not necessary a business-focused post, be sure that you have a business stance on the matter but when there comes the opportunity to connect with your community as a person – be sure to take it!
Have your say: How does your brand get ‘human’ with your community?