Widening the net with Dynamic Ads

By Sophie Nettlefold

Facebook has rolled out retargeted ads, or ‘D’ to Instagram.

One of the fastest growing tactics across social advertising is through retargeting. That is focusing on serving relevant ads to an audience who have already interacted with your brand, and then tracking their online habits so that you can ‘hit them’ with ads featuring multiple, related products and highlighting the ones they have recently ‘expressed’ interest in.

“Dynamic ads on Instagram let you promote the right products to the right person at the right time. When someone visits your website or mobile app, then later looks at Instagram, they’ll be served an ad featuring multiple, related products from ones they were browsing on your site or app. – Instagram”

Instagram’s dynamic ads will function in much the same way as sponsored posts; you can focus on one specific product or highlight collections in carousel format to steer consumers across the right category. In line with personalisation and refined marketing messages, the ads are automatically triggered based on user behavior.

According to Instagram, 60% of users learn about products and services on the platform, while 75% take action after being inspired by an Instagram post. This data, combined with the rise in mobile shopping, points to dynamic ads being a solid option for Instagram advertisers

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