Your customers are more interested in influencers than your brand

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By Gemma Browne

If you are still unconvinced about the power of influencer marketing, a recent study on social media user behaviour has a new hard metric to consider.

According to Collective Bias, consumers view content from influencers for an average of two minutes, eight seconds. This is seven times longer than the digital display ad average of just 19.2 seconds.

Since 2015, Collective Bias have analysed over 300,000 hours of content from more than 5,000 digital influencers, finding that brands see a 1.5x return on investment on campaigns.

What’s your opinion on influencer marketing? We’d love to hear about your experiences!

 

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